“Establishing a nursing review center is a significant aspiration of mine, as I believe it would not only be a successful business venture but also contribute significantly to the enhancement of the healthcare industry.”

“To scale down my ambitious plan, I decided to transition the school into an online self-learning platform. I hired a web designer from FreeLancer to create a virtual classroom on www.nclexnotesnow.com, which was launched on April 15, 2019. Unfortunately, due to technical issues with digital transactions, users couldn’t access the service. Subsequently, I learned about self-publishing resources from Milton and Hugo Publishing and took it upon myself to submit my converted handwritten notes into a digital manuscript. This step was aimed at achieving a portion of my overall concept of learning and business development.”

Inspired by my journey of crafting a comprehensive business plan for the Amazed Nursing Academy, where my vision was to establish a Vocational Nursing School supported by resources from esteemed departments such as Education, Nursing, and Children and Families, I am delighted to present my second book, ‘Preceptor’s Guide to Float Nursing.’ This guide is not just a product of my expertise but also a testament to the critical role of education and strategic planning in the healthcare sector. Through this book, I aim to empower nursing professionals with practical insights and strategies, enabling them to excel in the dynamic and demanding field of nursing. 

“In preparation for our Nursing review project, I meticulously customized a range of essential forms to streamline our operations and ensure compliance. These forms are vital tools in our business framework, each designed to serve a specific purpose and enhance the overall efficiency of our processes.

Firstly, the Academic Record Request Form was crafted to facilitate seamless access to academic records, promoting transparency and accuracy in documentation. This form streamlines the process for requesting and obtaining crucial academic information.

Next, the Employee Handbook was developed to outline our organizational policies, procedures, and expectations. It serves as a comprehensive guide for our employees, fostering a clear understanding of their roles and responsibilities within the company.

The Enrollment Agreement and Enrollment Application are fundamental documents for prospective students seeking admission to our nursing program. These forms not only capture essential personal and academic details but also establish a formal agreement between the student and the institution.

Additionally, the Information Change Request Form was created to handle updates and modifications to student or employee information, ensuring that our records remain up-to-date and accurate.

The Nursing Program Catalog provides a detailed overview of our nursing program, including curriculum information, course descriptions, and program requirements. This catalog serves as a valuable resource for both current and prospective students, offering insight into the structure and offerings of our program.

Furthermore, the Business Plan, which is shared in this blog, outlines our strategic vision, goals, and objectives. It serves as a roadmap for our business operations, guiding decision-making processes and facilitating long-term growth and sustainability.

Our refund policy delineates clear guidelines and procedures for handling refunds, promoting fairness and transparency in financial transactions with our students.

The syllabus for our nursing program details course objectives, content, assignments, and assessment methods, providing students with a comprehensive overview of each course’s expectations and requirements.

Lastly, the withdrawal form enables students to formally withdraw from the program if needed, outlining the process and implications of withdrawal.

Collectively, these customized forms and documents represent a thoughtful commitment to operational excellence, regulatory compliance, and the overall success of the Nursing Review program.”

Industry Overview

Vocational school and training center fall under the Trade and Technical Schools industry, and it comprises of schools that offer vocational and technical training in a wide range of technical subjects and trades. The trainings offered by trade and technical schools often lead to job-specific certification. Instruction may be provided in diverse settings, such as the company’s training facilities, the workplace, the home or through distance-learning methods. A key area in the healthcare this industry is nursing apprenticeship training and technical training programs. If you are a keen follower of the Trade and Technical Schools industry in the United States, you will agree that the industry has experienced fluctuations over the last five years due to the recession and stagnant growth in federal funding for such schools.

High unemployment has caused individuals to seek out further education, while employers are increasing their training requirements to remain competitive. Going forward, decreasing unemployment rates combined with the increasing tuition of four-year colleges will both boast enrollment in vocational nursing training, and hamper industry growth. Statistics has it that in the United States of America alone, there are about 8,876 registered and licensed (accredited) trade and technical schools scattered all across the country responsible for employing about 127,260 people and the industry rakes in a whooping sum of $13 billion annually. The industry grew at -6.3 percent annual growth within 2012 and 2017. It is important to state that there are no establishment in this industry that has a lion market share. A recent report released by IBISWorld shows that the Trade and Technical Schools industry operates in a countercyclical manner. The report shows that the industry revenue grew significantly as a result slow economic growth earlier over the five years to 2016 but has suffered subsequently. Sluggish economic activity helped the industry to grow as the unemployed sought professional training to improve their job prospects.

As national unemployment has decreased however, so has industry revenue. The report further stated that in recent years, the restructuring of the United States economy has accelerated. Service industry professions are in higher demand than ever, while growth in manufacturing continues to fail to impress. As a result, individuals displaced by major economic change are still
retooling their skillset. Improving their skillset is a key component to achievement of career milestones. Obtaining government and state approval for a standard vocational nursing school and training centers, it will be safe to say the industry is under saturated. It is important to state that entrepreneurs who are into training future nurses on various skills such as how to take a blood pressure, how to respond if low glucose reading is present, how to assess vital signs and how to safely administer medication et al can easily be found.

Some of the factors that encourage entrepreneurs to start their own vocational nursing school and training center despite the fact that the business is challenging could be that the business is highly profitable, they can easily get funding and support from government and charity organizations and the business can be started in any part of the United States of America and the world. Starting a vocational nursing school requires professionalism and good grasp of nursing knowledge. Obtain the required certifications and license (approval) and meet the standard for such business before starting to operate is achievable. One good thing about the Trade and Technical Schools industry is that there is readily available market for healthcare service personnel. Being well positioned in the market and knowing how to impart skills to students are key strategic models for obtaining longevity in the industry.

Vocational Nursing School Business Plan Executive Summary

Advance Nursing Academy® Healthcare Training Center, LLC is a registered and accredited/ approved trade and technical school. We are registered under the appropriate Governments. We are well equipped to train people on nursing technical and vocational skills. We are set to offer training in nursing skills and educational concepts in the subjects such as cardiology, pharmacology, obstetric, pediatric, pulmonology, hematology, neurology, medical-surgical, dermatology, endocrinology, psychology, gastroenterology, orthopedist, first aid and skill lab simulation. At Advance Nursing Academy® Healthcare Training Center, LLC we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own nursing school and training center.

We are quite optimistic that our values and quality of service offering will help us drive our center to enviable heights and also help us attract the number of students that will make the business highly profitable. We are in the Trade and Technical Schools industry to favorably compete with other leading brands in the industry. Our corporate business goal is to be among the top five vocational nursing school & training centers in the United States of America. As a company, we are willing to go the extra mile to invest in some of the finest professionals we can find and also, we have put process and structures in place that will ensure that we are always at the top of our game when it comes to impacting knowledge. We have knowledge about the able to secure permits from all relevant departments in the appropriate States. We are quite aware that in order to become the number one choice in Nursing Education, we must continue to deliver quality and safe trainings and that is exactly what we will do.

Advance Nursing Academy® Healthcare Training Center, LLC is owned and managed by investors who have over 10 years’ hands on experience in the industry. The marketing and sales strategies for “Preceptor’s Guide to Float Nursing” are designed to maximize reach, engagement, and sales within the target audience of nursing educators, preceptors, new nurses, and healthcare institutions.

Our Services and Amenities
Advance Nursing Academy® Healthcare Training Center, LLC is an approved nursing school and training center that offers a wide range of services that revolves around the nursing industry. These are the services we will offer as a nursing school and training center:

• Certified Nursing Assistant (CNA) Prep
• Patient Care Technician (PCT) Prep
• EKG Certification
• Basic Life Support (CPR) Training
• In-services/ CEUs
• Medical Technical Training

Target Audience Identify and target nursing educators, preceptors, new nurses, and healthcare institutions seeking to enhance their training programs.

Vision Statement

Our vision for ‘Preceptor’s Guide to Float Nursing’ is to serve as a beacon of knowledge and guidance for nursing professionals navigating the intricate realm of float nursing. Through comprehensive insights, practical strategies, and real-world scenarios, our goal is to empower preceptors and nurses alike, fostering a culture of excellence, adaptability, and continuous learning in healthcare settings. By equipping individuals with the tools to thrive in diverse patient care environments, we envision a future where every nurse is confident, competent, and capable of delivering exceptional care, ultimately enhancing patient outcomes and elevating the standard of nursing practice.

Mission Statement

Our mission with ‘Preceptor’s Guide to Float Nursing’ is to provide a comprehensive and practical resource for preceptors, nurses, and healthcare professionals involved in float nursing. We aim to equip our readers with the knowledge, skills, and confidence needed to navigate diverse patient care environments effectively. Through clear guidance, real-life scenarios, and evidence-based practices, we strive to support the professional development and success of our audience, ultimately contributing to improved patient care outcomes and the advancement of nursing excellence.

Business Structure

Advance Nursing Academy® Healthcare Training Center, LLC is aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our nursing school & training center on the right foundation. We want to build a business of dedicated workforce who will go all the way to ensure that our students are satisfied, and they get value for their money when they enroll in our training center. We aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and standard operating processes in place that will help us deliver excellent trainings and run the business successfully. Advance Nursing Academy® Healthcare Training Center, LLC will employ professionals and skilled people to occupy the following position:

• Head of The School/School Coordinator
• School Administrator
• Clinical Instructors
• Accountant
• Marketing and Sales Executive
• Client Service Executive

Roles and Responsibilities
Head of the School / School Coordinator:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the Board of Nursing

School Administrator

• Responsible for overseeing the smooth running of HR and administrative tasks for the school
• Regularly hold meetings with key stakeholders (students and member of the school
  board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements, calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily activities of the school.

Instructors

• Responsible for teaching students based on the authorized syllabus
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the regulating bodies in the United States of America
• Contributes his/her quota towards growing the school
• Receives complaints from students and channel it to the appropriate quarters
• Handles any other duty as assigned by the school coordinator.

Marketing and Sales Executive

• Identifies, prioritizes, and reach out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school.
  Accountant
• Responsible for preparing financial reports, budgets, and financial statements for the
  organization.
• Provides managements with financial analyses, development budgets, and accounting
  reports.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or
  more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.
  

Client Service Executive

• Welcomes students and visitors by greeting them in person or on the telephone, answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with students on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries
• Distributes mails in the organization
• Handles any other duties as assigned by the school authority

Vocational Nursing School Business Plan – SWOT Analysis

In the United States, vocational nursing school & training center is one of the many businesses that can easily generate business deals with little stress as long as they are well positioned. We are building a standard nursing-focused school & training center with simulation lab area which is why we have decided to subject our business idea to SWOT Analysis.

We hired the services of a Healthcare Industry Researcher and Business consultant with bias in start-ups to help us conduct SWOT analysis for our company and she did a pretty job for us. Here is a preview of the result we got from the SWOT analysis that was conducted on behalf of Advance Nursing Academy® Healthcare Training Center, LLC.

Strength Advance Nursing Academy® Healthcare Training Center, LLC is centrally located in an area with the right climatic conditions and demographic composition for the kind of business we want to run. Another strength that counts for us is the power of our team; our workforce and management. We have a team that are considered experts in the nursing industry, a team of hardworking and dedicated individuals.

Weakness Advance Nursing Academy® Healthcare Training Center, LLC is a new business and we may not have the financial muscle to acquire the latest equipment needed to train nursing students, to attract and retain the best hands in the industry and also to sustain the kind of publicity we want to give our business.

Opportunities We are centrally located in one of the busiest areas and we are open to all the available opportunities that the city has to offer. Our business concept and staff strength also positioned us to accommodate the different learning methods of
our students. The truth is that there are no standard nursing focused school & training centers within our area; the closest to our proposed location is about 10 miles away. In a nutshell, we do not have any direct competition within our target market area.

Threat Some of the threats that are likely going to confront Advance Nursing Academy® Healthcare Training Center, LLC are unfavorable government policies, seasonal fluctuations, demographic/social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where our vocational nursing school & training center is physically located.

MARKET ANALYSIS
Market Trends
The truth is that any nursing school & training center that has good records and loads of positive testimonials from students who have passed the National Council Licensure Examination (NCLEX) through the school will always thrive. Another common trend in the industry is that in the bid to survive global economic meltdown and to ensure steady flow of income to effectively run the business, most players in the industry engage in other related services. Some of them even go as far as establishing agency services to provide professional and certified pilots for clients and some also offer specialized training for executive students. It is a known pattern that as unemployment declines, demand for courses provided by this industry will drop, as further education and training become less essential to finding employment. The national unemployment rate is expected to decrease significantly over 2017, posing a serious potential threat to the industry. As a matter of fact, about half of total government postsecondary education comes from state governments while federal contributions comprise mostly of grants bestowed on universities to be used for specific research. A rise in government funding for universities will cause enrollment in technical and trade schools to grow, as government funding typically increases affordability for students who need education loans. Government funding for universities is expected to increase over 2017, representing a potential opportunity for the industry.

Our Target Market
Prior to choosing a location for our nursing school & training center, we conducted thorough feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings. Essentially, the demographic and psychographic composition of those who require our services cut across individuals, school leavers, corporate organizations, aspiring entrepreneurs and healthcare organizations who need to acquire trade and technical skill sets.

Our Competitive Advantage
In spite of the fact that vocational nursing schools scale through hurdles before they are established does not mean that there are no real competitions in the industry. The truth is that no matter the line of business that you are involved in, as long as it is called business, you will definitely face one form of competition or the other and nursing school & training center is not
an exemption. Our competitive edge is that we have the ability to quickly adopt new technology, we have access to highly skilled workforce and our location is in fact one of our major strengths because we are located with the right demography for the kind of business we run.

Another strength that counts for us is the power of our team and management. We have a team that are considered experts in the healthcare, vocational nursing school & training center line of business, a team of hardworking and dedicated individuals. Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

Marketing Strategy and Sales Strategy
The marketing strategy adopted by Advance Nursing Academy® Healthcare Training Center, LLC is going to be driven basically by excellent customer service and quality training delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied students. We are quite aware of how satisfied students drive business growth especially businesses like vocational schools & training centers and educational related services.

Advance Nursing Academy® Healthcare Training Center, LLC is strategically located and we are going to maximize the opportunities that is available which is why we spent more to locate the business where it will be visible and accessible to our target market. Our sales and marketing team will be recruited based on their vast experience in the industry and they will be
trained on a regular basis so as to be well equipped to meet their targets. Our goal is to grow Advance Nursing Academy® Healthcare Training Center, LLC to become the leading vocational nursing school & training center in Broward County – Florida which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with in our line of business.

Advance Nursing Academy® Healthcare Training Center, LLC is set to make use of the following marketing and sales strategies to attract clients:

• Introduce our nursing school & training center by sending introductory letters alongside our brochure to schools and other key stake holders.
• Print out fliers and business cards and strategically drop them in offices, libraries, public
• facilities and train stations et al.
• Use friends and family to spread word about our business
• Post information about our nursing school & training center and the services we offer on
  bulletin boards in places like schools, libraries, and local coffee shops et al
• Place a small or classified advertisement in the newspaper, or local publication about our
  vocational nursing school & training center and the services we offer.
• Leverage on referral networks
• Advertise our vocational nursing school & training center in relevant entertainment
  magazines, newspapers, TV and radio stations.
• Attend relevant expos, seminars, and business fairs et al to market our services
• Engage in direct marketing approach
• Encourage the use of word of mouth marketing from loyal and satisfied students
• Join local chambers of commerce and industry and other relevant groups to market our
  services

Marketing Strategies for “Preceptor’s Guild to Float Nursing”

Digital Presence Develop a professional website and leverage social media platforms (LinkedIn, Twitter, Facebook) to showcase the book, share informative content, and engage with the audience.

Email Marketing Build and nurture an email list by offering valuable content, sneak peeks, and promotional offers to generate interest and drive sales.

Influencer Collaboration Partner with influential figures in the nursing community to gain endorsements, reviews, and promotional support.

Free Resources Provide downloadable guides, webinars, and case studies related to float nursing to attract and engage potential readers.

Attend Events Participate in nursing conferences, workshops, and speaking engagements to network, promote the book, and organize book signings.

Public Relations Reach out to nursing publications, podcasts, and media outlets for interviews, features, and guest contributions to establish authority and credibility.

Reviews and Testimonials Encourage readers to leave reviews and testimonials to build credibility and attract more buyers.

Sales Strategies

Distribution Channels make the book available through online bookstores, nursing associations, academic institutions, and both digital and print formats to cater to diverse preferences. Promotional Offers: Offer limited-time discounts, bundle deals, or special offers

Sources of Income
Advance Nursing Academy® Healthcare Training Center, LLC is established with the aim of maximizing profits in the Trade and Technical Schools industry and we are going to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis. Advance Nursing Academy® Healthcare Training Center, LLC will generate income by offering
the following services:

• Certified Nursing Assistant (CNA) Prep
• Patient Care Technician (PCT) Prep
• EKG Certification
• Basic Life Support (CPR) Training
• In-services/ CEUs
• Medical Technical Training
• Medical technician training
• Self Published Nursing Review Book “Preceptor’s Guild to Float Nursing”

Sales Forecast

• Utilize market research and sales projections based on marketing strategies.
• Considering factors such as production costs, perceived value, pricing of similar books in the market.
• Consider offering discounts for bulk purchases or promotional periods to simulate sales.
• Identify and estimate sales through various channels such as online bookstores (e.g., Amazon, Barnes & Noble), direct sales, partnerships with associations or institutions, and sales at events or conferences.
• Consider any seasonal variations or trends that may affect book sales, such as increased demand during certain months due to academic schedules or industry events.

Our Pricing Strategy
At Advance Nursing Academy® Healthcare Training Center, LLC we will keep our fees below the average market rate by keeping our overhead low and by collecting payment in advance. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs. The prices of our training services and certifications will be same as what is obtainable in the open market. Ultimately, pricing a book involves finding the right balance between covering production costs, meeting market expectations, offering value to readers, and achieving sales goals. It often requires ongoing evaluation and adjustment based on feedback, sales data, and changes in the publishing landscape.

Payment Options
The payment policy adopted by Advance Nursing Academy® Healthcare Training Center, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation in the United States of America. Here are the payment options that Advance Nursing Academy® Healthcare Training Center, LLC will make available to clients:

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via mobile money platform
• Payment via Point of Sale Machines (POS Machine)
• Payment via check
• Payment via bank draft

Vocational School Business Plan – Publicity and Advertising Strategy
Advance Nursing Academy® Healthcare Training Center, LLC is set to create a standard for the vocational nursing school & training center business throughout the United States of America which is why we will go all the way to adopt and apply best practices to promote our business. There is no hard and fast rule on how to promote a vocational nursing school & training center business. Here are the platforms we intend leveraging on to promote and advertise Advance Nursing Academy® Healthcare Training Center, LLC:

• Encourage our loyal customers/students to help us use Word of Mouth mode of advertisement (referrals)
• Advertise our nursing school in relevant aviation magazines, local newspaper, local TV and radio stations
• Promote our vocational nursing school online via our official website
• List our vocational nursing school on local directories (yellow pages)
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, Linked-In, et al to promote our brand
• Install advertisements on strategic locations
• Direct coupon mailing approach
• Distribute our fliers and handbills in target areas

Generating Funds/Startup

Securing initial funds and establishing a solid startup foundation for Advance Nursing Academy and our self-publishing services is crucial to realizing our vision of empowering nursing professionals and authors with innovative education and publishing solutions. Through strategic financial planning, partnerships, and resource allocation, we aim to create sustainable growth opportunities, deliver exceptional value to our stakeholders, and make a meaningful impact in the healthcare and literary communities.

Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. One of our major goals of starting Advance Nursing Academy® Healthcare Training Center, LLC is to build a business that will survive off its own cash flow without the need for injecting finance
from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our vocation healthcare and trade training services a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Advance Nursing Academy® Healthcare Training Center, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top. As a matter of fact, profit-sharing
arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.